DALLAS 2025/ QUEST
PIN DESIGNS
Several pin designs for attendees to collect as they complete their first few Quests at the convention. The Cola Hydrate Pin and DREAM Burger Pin were the final pin designs selected.
Strong attention was paid to brand guidelines when specific colors were selected.
DREAM Burger
Cola Hydrate
CHARACTER DESIGN
Character/ Theme development was done but was later scrapped.
Several ideations for the official theme of the diner was done, including Rocket Orbit Diner & All-Star Diner. Based on the Quest storyline, it was decided Clicky, DreamHack’s mascot, would be the face of the diner opposed to having characters incorporated into the storyline that were not brand partnerships.
Scrapped character costume design
DreamHack’s mascot, Clicky, was designed by ESL Gaming’s marketing and design teams. I had only added his diner hat, pictured left, based on brand guidelines.
STACKABLE TOKEN & CUrrency Design
I was given some creative freedom, and came up with the idea of stackable tokens/ currency.
Initially, these were to be used as the official currency for players to both use to redeem prizes and also be able to keep and collect if they had any remaining. However, it was decided to instead incorporate this idea into its own “Burger Building” side mission where players would need to complete quests to collect ingredients to build specific recipes. Players could come back to the Quest Booth to show quest staff the ingredients and then collect the respective rewards.
Final Product photos of stackable tokens; Engraving was done by SageTech Labs out of New York.
Pictured right, is the final currency design. I utilized brand assets provided by the internal design team.
Front of Currency
Back of Currency